Kingfisher Bay Resort has teamed with Tourism Australia, Tourism Queensland and Google/YouTube to participate in an innovative digital marketing campaign, called Making Tracks which, when broadcast, will show off Fraser Island and other iconic Australian destinations to an online audience of millions.
The Making Tracks project saw four international musicians from YouTube's Symphony Orchestra for 2011 flown to Australia, where they were paired with four local musicians and taken on a musical journey around Australia. Each Making Tracks pair was required to collaborate and produce a piece of music, inspired by their surrounds and experiences.
At their journey's end, each compilation - and the behind-the-scenes story and experiences – will screen on YouTube and via Tourism Australia's digital and social media channels.
Kingfisher Media Manger Jodi Clark said the first YouTube Symphony Orchestra saw 90 musicians from 30 countries attract an audience of 25 million across 226 countries – so the potential exposure from this spin-off marketing campaign, spearheaded by Tourism Australia, was enormous.
"In our neck of the woods we hosted US-based Bassoon player, Samuel Blair, and Melbourne indie musician, Stu Cullen, whose whirlwind Making Tracks adventure took them from Canberra to Fraser Island to Noosa."
Ms Clark said the crew arrived on Fraser last Friday fresh from a hot-air balloon ride over Parliament House in Canberra and hit the tracks to Lake McKenzie and 75-Mile Beach.
Day two of filming saw pristine Pile Valley cure a temporary case of writer's block as the two musicians drew inspiration from their surrounds to finish lyrics.
"It was really surreal to walk along the bush track at Pile Valley and here this beautiful melody drifting through the trees, she said. "I can't wait to see the end result."
The YouTube group left Kingfisher Bay today on the final leg of their journey to Noosa. Their songs and their Fraser experience will be released online in the coming weeks.
"Queensland and local tourism operators had been doing it tough of late, so it is heartening to see Fraser Island starring on the world's stage with travel media," Ms Clark said. "This Making Tracks collaboration gives Fraser Island fantastic exposure to the YouTube generation, but we've also been making in roads with more traditional travel media."
Just last week a film crew from China's National Geographic online Traveller Magazine based themselves at the resort and spent two days filming on island - including some fabulous aerial shots with Air Fraser Island.
"In the last few weeks the resort has also hosted a group of five print journalists from provincial newspapers in France. The group spent time on a Beauty Spots day tour of Fraser and learning about Bush Tucker at the resort's Seabelle restaurant."
"Australian freelance travel journalist, Sandy Guy, visited Kingfisher Bay on February 18 as part of the inaugural Yoga Retreat – her story expected to appear in several national print publications in the coming weeks. "
"We're also got visits from a German film crew and print journalist and a Dutch journalist (in partnership with Tourism Fraser Coast) in the pipeline for next week," she said. "And to top off the coverage Channel Seven's Sunday travel show, Queensland
Weekender, will visit the Island and resort this week, with the episode due to hit our TV screens in early April."
"This is great exposure for the region, the resort and, of course, for Fraser Island."
- Making Tracks – More about the project...
- Stu and Samuel (note there are inaccuracies in their Fraser Island itinerary, I am happy to provide correct details).
- Bio Stu Cullen - http://www.australia.com/campaigns/makingtracks/meet-the-musician-StuCullen.htm
- Bio Samuel Blair - http://www.australia.com/campaigns/makingtracks/meet-the-musicianSamuel-Blair.htm
- YouTube's Symphony Orchestra - http://youtubeaublog.blogspot.com/2011/02/countdown-toyoutube-symphony-orchestra.html