Kingfisher Bay Group General Manager, David Hay, said Sunday's clean-up provided the perfect opportunity for staff and visitors to do a little bit to help clean up their World Heritage-listed backyard.
"For many years we've seen various four-wheel-driving clubs head over and clean up the rubbish that washes up on the shoreline and the waste that visitors leave behind," he said.
"Like those dedicated individuals, we are committed to keeping the world's largest sand island beautiful and hope that our guests will join our 'Clean Up Fraser Crew' in doing this small thing to maintain the island's pristine environment."
On Fraser Island's western beach, staff and guests will arm themselves with garbage bags and meet at The Jetty Hut at 12noon to pick up any rubbish they find. Likewise, Resort Rangers will lead the charge on their guided walks, talks, canoe paddles to the Dundonga Creek mangrove colony or Segway excursions.
According to co-founder, Ian Kiernan, more than 24 million hours have been dedicated to cleaning the environment through the Clean Up Australia Day initiative – with more than 200,000 tonnes of rubbish collected.