Tourism Fraser Coast Chair David Hay said the region’s peak tourism body was continuing to plan and implement marketing strategies while transitioning to the new structure. “All the team at Tourism Fraser Coast are working hard to ensure the region benefits from exposure to all key markets in the coming year” Mr Hay said.
Mr. Hay said Tourism Fraser Coast was putting in place a range of marketing activities for the coming financial year including the Fraser Coast Holiday Planner, the Harvey and the Humpbacks Campaign, attending the Australian Tourism Exchange (ATE) and hosting trade and media familiarisations. He said the current challenging climate for the tourism industry due the high Australian dollar and large number of people travelling overseas for their holidays means we cannot afford to reduce our efforts to remind people about what our beautiful region has to offer.
“In addition to these, planning is also underway for the annual Fraser Coast tourism awards to be held in Maryborough in October or November this year. Showcasing the region’s best tourism operators in up to 30 categories, the awards will be a black tie gala event attracting over 230 guests,’’ he said.
“We have been collaborating with the Fraser Coast Regional Council regarding the structure of Fraser Coast Opportunities to ensure an efficient and effective organisational model is achieved,’’ Mr Hay said.
“This includes the recruitment of a General Manager for the new body, a process which is well underway at present. There has been a lot of interest in this role and we are confident that the right person will be found for this challenging and exciting position.”
He said regional branding for promoting the Fraser Coast outside the region would continue to be used as it had strong market recognition.