England's popular general entertainment channel, Channel 5, has just launched a month-long viewer competition to win a holiday to Australia to visit the Neighbours' set and meet the cast before heading to sub-tropical Fraser Island for a week of Humpback Whale Watching; Beauty Spots touring and general relaxation at Kingfisher Bay Resort.
The competition spots are running at lunch time and during the two prime time screenings of the popular soap opera to an average audience of more than 1.2 million viewers per screening.
Kingfisher Bay Resort Group Communications Manager, Jodi Clark, said the eco resort property had jumped at the chance to showcase Fraser Island on prime time television.
"It's no secret that, as a region, we have been seeing a decline in international visitor numbers for some time," she said. "Currently, UK visitors make up around 16% of the resort's total international visitor numbers and we're currently bucking the regional trend by seeing growth compared to last year – so this is a very important source market for us."
"Essentially what this competition does is pair up two Australian icons – Neighbours and sub-tropical Fraser Island – and places them in front of millions of viewers at a time when temperatures are starting to fall as autumn sets in."
"It's a pretty potent combination and one that we are hoping will help us continue to build brand and destination awareness and also continue to achieve growth in visitor numbers to Fraser Island," she said.
The prize, which is drawn at the end of the month, will consist of return airfares to Melbourne for two people to visit the Neighbours' set followed by a 7-night trip to Kingfisher Bay Resort – including iconic activities like Humpback Whale Watching and day touring.
More About The Resort:
Kingfisher Bay Resort - on World Heritage Listed Fraser Island – includes 109 self-contained two and three-bedroomed villas; Kingfisher holiday houses for bigger groups; the 152-room Mercure Kingfisher Bay Resort – Fraser Island hotel; as well as touring and marine businesses.
More About Neighbours:
The brainchild of network executive, Reg Watson, Neighbours was first broadcast on the Seven Network on 18 March 1985 but failed to perform, so was cancelled. The show was immediately bought by rival network, Channel Ten, and has gone on to become the longest running drama series in Australian television and the seventh longest in the world.
Neighbours was bought by the BBC in 1986 and regularly attracts audiences of over 1.9 million people. The show has been sold to more than 50 countries around the world, making it one of Australia's most successful media exports.